HR
+186% non-brand organic
Category terms were locked by older HRIS brands with years of accumulated editorial links.
The company had strong product pages and weak domain authority. Competitors owned every high-intent phrase around onboarding software and HRIS integrations.
B2BRankHub mapped the SERP, then placed bylines and contextual mentions on HR operator publications, people-analytics journals, and workplace-tech reviews. Target pages were limited to commercial and comparison URLs, not the blog.
Priority comparison and integration pages entered the top 5, and demo requests from organic search more than doubled.
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Tell us the category, the pages that should move, and the competitors you cannot ignore. We will tell you whether we are the right desk.